Description
Designing a culturally-relevant food delivery platform for African and Caribbean food businesses in the United Kingdom
FindChow is an online food delivery platform designed to connect people in the UK with African restaurants, grocery stores, food kitchens, and bakers, all in one place.
The project started from a personal and observed problem: despite the growth of food delivery platforms in the UK, African food remained fragmented, difficult to find, and poorly represented within mainstream apps.
The UK food delivery market is mature and competitive, but its offerings are optimised around convenience, not cultural relevance.
From early observation and informal conversations, a few tensions were clear:
The core problem became clear:
How might we help people easily discover and order authentic African food while giving African food businesses a platform that actually represents them?
The final product was a visually captivating and functionally efficient design that not only met but exceeded client expectations. The revamped brand identity received positive feedback from users and increased engagement rates by 67%.